We promise our clients better
rather than more publicity.
To your left is an example of
what we mean. The feature story
covered a type of technology
made by several companies, one
of which was our client. Any
good agency would not miss this
opportunity to achieve coverage
for its client. But Group M went
one step further. We made sure
that our client contributed
images as well as commentary.
The end result was a cover story
instead of just the typical
paragraph.
Our out-of-the-ordinary efforts
even landed us a first-place
award for Public Relations from
both the New York City and New
Jersey chapters of the Business
Marketing Association.
