Integrated Marketing
A single message needs to
be seen or heard roughly
eight times before the viewer
will take notice. So if you are
running an ad in a monthly
publication it can take eight
months before you see any
result.
An integrated campaign
makes contact with your
target audience at multiple
touchpoints using a variety of
media. A combination of print
and web advertising, direct
mail, email marketing and
podcasting strengthens the
marketing message--And it
can shorten significantly the time it takes to get a response.
We've also found ways to
make an integrated campaign
surprisingly affordable.