Outdoor Advertising

We make sure our clients maintain a
strong, consistent image among their
target audiences. This client is very
well-known within its business-to-business industry.

While the company's logo looms high
atop its building in New Jersey along
I-95, few consumers know what it
stands for.

Agfa's marketers wanted to make use
of a billboard along the New York-New
Jersey commmute so every commuter
would associate the company name
with large-format inkjet printing.

Now, it was our job to find a way to
explain, memorably, in six seconds
or less, exactly what all of this meant.

The result is an outdoor ad that needs
no explanation at all.