B-to-B Seminar Addressing the Disconnect
Between Corporate Marketing and Sales
Makes Strong Debut

Englewood Cliffs NJ, June 13, 2006 — “How to
Win New Business,” a unique new seminar
developed by Group M Inc. and Bombadil LLC,
made a successful debut on May 24 in Saddle
Brook, NJ.

The seminar, held at the Radisson Hotel, was
created to help business-to-business directors and
managers learn how to bridge the gap between
marketing and sales—a strategic goal that has
proved to increase revenue 25 percent or more at
those companies that effectively make the
transition.

“Sales and marketing execs don’t always see eye
to eye,” said Rosemarie Monaco, an expert in
public relations and integrated marketing who is
the founder and president of Group M, “this is
largely because although they have lots of
meetings, they usually go off and do their own
thing. But so much more could be achieved when
the two work as a unit. Our seminar shows them
what they have been missing and how they can
boost sales with a truly cooperative effort.”
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